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event - December 21, 2009
SAMSUNG’s Global Strategy--Global Strategy Seminar
December 21, 2009 [ event ]
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- Date: Monday, December 21
- Time: PM 3:30 - PM6:00 (In English)
- Location: Center for Global Communications, International University of Japan
- Speaker: Professor Sea-Jin Chang, Provost’s Chair Professor of Business Administration, National University of Singapore
Abstract: In 2002, a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. The gap between these two companies has further widened by 2009. Why did Samsung emerge from nowhere so quickly? What is the source of Samsung’s competitive advantages? This seminar examines key strategic decisions by Samsung Electronics with respect to technology, marketing, and globalization and analyzes its organizational process and top executives to examine the context of how those strategic decisions were made. Faced with the rapid digitalization of the electronics industry, Samsung Electronics focused on its parts business, and attempted to secure competitive advantages in end products by being a superior manufacturer. The fit between Samsung’s strategy in responding to commoditization with speed and its militaristic organization has contributed to its stellar performance. This seminar further examines the f
uture challenges that Samsung Electronics faces, despite its remarkable performance.
Sea-Jin Chang is a Provost’s Chair Professor of Business Administration, National University of Singapore. Prior to his move to Singapore, he was a Kumho Asiana Group Endowed Chair Professor of Business Administration at Korea University. He received his BA and MA in economics from Seoul National University, and Ph.D. in strategic management from the Wharton School of the University of Pennsylvania. He used to be a professor at the Stern School of Business of the New York University. He also had visiting appointments at Stanford Business School, INSEAD, London Business School, Hitotsubashi University and Wharton School. Professor Chang is primarily interested in the management of diversified multinational firms. His other research interests include organizational learning, corporate growth through joint ventures and acquisitions, foreign direct investment, and comparative management studies of Japan, Korea, and China. His recent book, Sony vs. Samsung: The Inside Stor
y of the Electronics’ Giants Battle for Global Supremacy (Wiley, 2008) compares and contrasts these two firms’ global strategy. His other book, The Rise and Fall of Chaebols: Financial Crisis and Transformation of Korean Business Groups (Cambridge University Press, April 2003) and Business Groups in East Asia: Crisis, Restructuring and New Growth (Oxford University Press, 2006), examine the post-crisis restructuring activities of large business groups in eight East Asian countries.
Coordinator:
Toshiro Wakayama: Professor, Graduate school of International Management, IUJ
Hisashi Kurata: Assistant Professor, Graduate school of International Management, IUJ
Registration: Registration has ended
Registration Fee: 10,000 Yen per seminar. (No charge for the GLOCOM ERP members and academic participants)
Access and Contact: Center for Global Communications, International University of Japan,
Harks Roppongi Bldg. 2nd floor, 6-15-21 Roppongi, Minato-ku, Tokyo 106-0032,
Map at http://www.glocom.ac.jp/e/access/
Seminar Format:
-Discussion-oriented seminars
-Opening presentation by the speaker for about 60 minutes
-Discussion among participants (not just Q&A) for about 45 minutes
-Networking for about 30 minutes
-Casual interactions encouraged: business casual (no ties)