Since 2000, Naho has been in the field of customer communications, building corporate and service brands as planner and producer. She possesses broad expertise in terms of digital and physical media including advertising, web site, direct mail, and retail store development.<\/p>\n
Her strength lies in the interpretation of big data (customer attributes, behavior, purchases, preferences, etc.) through close collaboration with data analysts and the application and implementation of scenario development, business rule design, and creative expression through the process of weaving together qualitative data (the voices of people involved in interviews, workshops, etc.).
\nShe believes that we can apply the experiences we have gained in \u201ccreating a new view of the world, communicating it to others, and empathizing with them\u201d not only to corporate marketing, but also to social design. She decided to make a fresh start and joined GLOCOM in April 2015.<\/p>\n
Currently, she is thinking about the interaction between new technologies such as IoT and AI and the social economy, based on the simple question of \u201cDo the experiences brought about by data and technology make people happy?\u201d. While developing platform-based research activities involving stakeholders, such as data analysis in collaboration with analysts and interviews with experts and practitioners, she shares and discusses the results with people in industry, government, and academia through workshops.
\nShe will continue to create opportunities for open innovation by connecting the diverse knowledge and experience of all stakeholders, and by supporting the business and public sectors.<\/p>\n
Since 2000, Naho has been involved in producing data-driven branding, communication, and creative strategy planning and development across digital and real media. Joined GLOCOM in April 2015.
\nUsing the knowledge she has gained from working in a wide range of organizations, from venture companies and creative agencies to large corporations, she conducts research on creativity in individuals and organizations, and manages industry-academia collaboration projects for GLOCOM researchers.
\nShe is also as the Secretary General of the GLOCOM Roppongi Conference, and involved in planning and producing various activities to guide and study common issues in society with industry, government, academia and the public.<\/p>\n
Bachelor of International Studies, MEIJI GAKUIN UNIVERSITY, Tokyo\uff082000\uff09<\/p>\n
2000 Contents Strategist, Netyear Group Corporation
\n2002 Web Producer, Digital Palette Inc.
\n2006 Account Planner, MRM WORLDWIDE
\n2007 Account Planner, Kaze to Ballad inc.\uff08kazepro\uff09
\n2010 Creative Producer, Fuji Xerox Corporation
\n2015 Senior Research Fellow, GLOCOM
\n2022 Executive Research Fellow, GLOCOM<\/p>\n