Senior Research Fellow / Associate Professor
Econometrics, Data Analysis, Information Economy, Business in the Information Society, Social Media, Fake News, Social Informatics
My field of research is econometrics, which is one of the methods to analyze data. Using this method, I have been conducting empirical research on issues such as fake news and slander in social media, new business models in the information society, and the information economy. In recent years, society has been undergoing rapid changes due to the development of AI and IoT technologies and the spread of social media. As a result, new businesses and services have been launched in succession. While many have been successful, various problems have also arisen. With the arrival of this “new era” and the increasing complexity of society, it becomes difficult to construct appropriate business strategies and policies based on conventional rules of thumb alone. I would like to turn tacit knowledge into formal knowledge through quantitative analysis of these changes, and show the direction that companies and society should take.
Shinichi Yamaguchi is an associate professor at the Center for Global Communications, International University of Japan. He obtained his PhD in Economics at Keio University (Japan) in 2015. His field of expertise is econometrics. He has appeared in many media outlets, including NHK and the Nikkei. His research interests include social media and the digital economy. He was awarded the KDDI Foundation Award, the Takamiya Award of Academic Association for Organizational Science, the Paper Award of The Japan Society of Information and Communication Research (twice), and the Telecommunications Incentive Award in Social Studies. He published several books; “Who are The Extreme People?” (Kobunsha Co., Ltd.), “Why It’s Profitable” (Soshisha Publishing), “The Economics of Online Flaming and Word-of-Mouth” (Asahi Shimbun Publications Inc.), etc. In addition, he is an affiliate researcher of The University of Tokyo, a director of the Risk Communication Institute of Japan, and an advisor to SIEMPLE Inc., GREE, Inc., Mercari, Inc., Creator Economy Association.
April 2012 – March 2015: Ph.D., Graduate School of Economics, Keio University
April 2010 – March 2012: Master, Graduate School of Economics, Keio University
April 2006 – March 2010: Department of Economics, Keio University
August 2021 – present: Economist, Economics Design Inc.
April 2021 – present: Adjunct Lecturer, Business School, Waseda University.
April 2021 – present: Adjunct Lecturer, Information Technology & Law, Chuo University.
September 2020 – present: Advisor, SIEMPLE Inc.
August 2020 – present: Affiliate Researcher, The University of Tokyo.
July 2020 – present: Director, Risk Communication Institute of Japan (RCIJ).
April 2020 – present: Associate Professor / Senior Research Fellow, Center for Global Communications, International University of Japan.
April 2016 – present: Adjunct Lecturer, Department of International Society, Toyo Eiwa Jogakuin.
July 2018 – March 2020: Assistant Professor / Senior Research Fellow, Center for Global Communications, International University of Japan.
April 2015 – June 2018: Assistant Professor / Research Fellow, Center for Global Communications, International University of Japan.